Capabilities

Sage Road solutions brings together decades of experience in technology marketing and business strategy. From launching “1.0” software to managing established brands, we can help make sure you are making the right investments, in people, in products and in reaching your customers.

At Sage Road Solutions we focus on business. We give the creators and producers of innovations for learning the strategic guidance, tactics resources and tools needed to be successful with highly discriminating and sometimes hard-to-reach education customers. We help companies understand what their education and learning customers want and are willing to pay for.

Trend Analysis and Market Intelligence

Whether you have a new product that you want to bring to market or want to bring your existing business to learning customers, it is important to understand the trends. Our experts have familiarity with and access to the most relevant information and direct relationships with the most credible sources for defining and understanding your market. We use proven methods to bring you a quantitative view of the markets you are seeking, helping to define the market size, TAM and realistic opportunity for your offering.

Planning to enter a market involves talking to your target customers and prospects and developing a deep understanding of their needs and their willingness to accept new products. Partners at Sage Road excel in developing and executing custom research - from discussion guides to focus groups and quantitative surveys we can help make sure you have the data to support your decisions.

Market Development and Business Strategy

With your market opportunity and target customer preferences in hand, a winning business strategy and market development plan will define the steps you need for success. Our practice includes rigorous competitive and market analysis, helping you develop a market position that is competitively differentiated. We develop credible, differentiated messaging and positioning that resonates with your target customers, press, analysts and even your internal stakeholders.

Market development planning delivers a full set of marketing materials including a proven launch kit that covers budget, calendar, PR, media, channel recommendations, pricing strategy, business and marketing goals and forecasts.

Partner Identification

Going to market with a new product, seeking to reduce or augment your product portfolio or entering a new market from scratch often requires help from other market participants. We have experience making professional introductions that lead to strategic partnerships, identifying target companies for acquisition, and finding acquirers for non-core technology.

Staff Development and Workshops

At Sage Road we've learned that even the best research, market intelligence and business development will fall short without proper executions. It can be difficult for internal teams and existing management to adopt new practices without the proper tools and training. We offer workshops and seminars that create shared vision within your team, new skills for your organization and hands-on familiarity with the tools and techniques necessary to win in your market. We offer a series of workshops, from 1/2 day training sessions on your target market to business strategy and implementation bootcamps that cover everything from how to size your market through to hands-on practice for using Web 2.0 to reach your audience.

Current workshops include:

Market Training Sessions (K-12, Higher Education and Commercial eLearning)
Instructional Design 2.0: Joining the User-Generated Content Revolution
Collecting Trust: Implementing Social Network Analysis as Knowledge Design Container
Technology Implementation for the Virtual Classroom

What We Do

Our passion is to help organizations achieve success with market-specific solutions for Education and Learning. We measure our success by our ability to help organizations make information-based decisions that meet the needs of their customers and constituents and leads to their desired outcomes.

How We Do It

Our experience and our clients' results have proven that understanding your audience, their specific needs and the right way to reach them is the best formula for success. We help our clients succeed in learning markets with our end-to-end industry framework that incorporates business development, market development and enablement solutions.